Instagram is a great platform when it comes to growth. Whether you’re an influencer looking to build your brand or a business hoping to increase conversions and bring in more customers, you should definitely be using Instagram as part of your social media strategy.
However, it’s not just about “using” Instagram. You’ve also got to find a way to make your Instagram followers feel special; after all, if they feel like you’re treating them poorly or if they don’t feel welcome or valued, then they might decide that you’re not worth the effort in a crowded market. Here’s how to make your followers feel special on Instagram.
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Engage with them
While it’s perfectly fine to use services like Social Followers Free to net yourself a big Instagram follower count, keeping those followers around is quite another matter. After all, if you don’t talk to your followers, then how can you expect them to feel respected or involved in your process?
That’s why you need to reach out to your followers and engage with them. When you receive comments, make sure to comment back and reply to your commenters. Say something that’s specific to the comment and show interest in your followers’ lives; you’d be amazed at the positive effect this can have.
Ask for engagement
When you post on Instagram, you can make your followers feel special simply by asking them for their opinions on what you’re doing. At the end of every post, ask a specific question that pertains to the content you’ve created and involves your followers in some way.
For example, let’s say you’ve just posted something about gaming-related equipment. At the end of your post, you could ask something like “what’s your favourite mechanical gaming keyboard? Let’s talk about it!”. This will incentivise your followers to reply to you and talk to you, thus making them feel more valued and special.
Show them the real you
As a platform, Instagram has come under very understandable fire for what many commenters have described as a lack of reality. Influencers will make themselves look unrealistically attractive or wealthy in order to shore up followers and create an aspirational aesthetic, when this isn’t how they really live.
As such, you can make your followers feel special by showing them who you really are. Don’t change the way you behave or the way you live “for the ‘gram”; don’t pretend to be richer than you really are, and don’t heavily rely on filters and airbrushing when you’re posting pictures. This will make your followers feel like they’re really talking to you and not a social media construction.
Hop into your followers’ comments
Nothing makes a follower more delighted than when they see a comment from you popping up on one of their posts. If your followers are active on Instagram, then why not check out their content and post comments on it? This will encourage them to comment back, and it will make them feel like you really do care about them.
Some of your Instagram followers may even be budding influencers themselves, and if they are, then it’ll boost their profile even more to comment on their stuff, especially if you’re more well-known than they are. There really is no downside to checking out some of your followers’ content and commenting on it.
Create content with your followers
Following on from the above, if some of your followers are budding social media influencers, then why not reach out to see if they want to create some content with you? If their style and goals align with yours, then it could be a very rewarding exercise – both creatively and in terms of followers – to create content with them.
Of course, you should make sure you’re picking the right collaborators before you decide to create content with them. Check out their content first to make sure it works alongside your style. Everyone’s doing their own thing on Instagram, so if your vibe doesn’t work with someone else’s, it doesn’t mean anything about the content you’re both creating.
Listen to what your followers are saying
It’s always a good idea to keep your ear to the ground when it comes to comments your followers are making on your content. If you notice certain trends in what they’re saying – if they’re making suggestions about what kind of content they want to see from you, for example – then you should be listening to those trends.
You don’t need to let comments and followers dictate what you do entirely, though. After all, if you only did what others told you to do, then you’d stand to lose the thing that made you special in the first place. Finding a healthy balance between pleasing your followers and making sure you’re happy in yourself is the ideal when it comes to content creation.
Hold contests and giveaways
Hey, everyone likes free stuff, right? One of the best ways you can make your Instagram audience feel special is to hold contests and giveaways offering them the chance to win things. If you’re an influencer partnered with brands, then why not work with those brands to coordinate a giveaway for your followers?
Conversely, if you’re a brand looking to shore up an authentic following on Instagram, then holding giveaways and contests is an excellent way to do that. It shows that you have a lot of faith in your product and that you’re happy for people to try it out and see for themselves how high-quality it is.