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HomeCelebrity News10 Top Reasons Why You Should Incoporate Email Marketing In Your Marketing...

10 Top Reasons Why You Should Incoporate Email Marketing In Your Marketing Strategy

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Being an entrepreneur or marketer today is extremely difficult. The economic disaster we’re in has caused marketing budgets for the majority of small business owners to dramatically shrink. On the other hand, the competition is really fierce. The biggest challenge for most businesses is maintaining market relevance and top-of-mind awareness while operating on a very limited budget in a crowded industry.

This predicament is precisely why you need email marketing more than anything else to be successful. Unfortunately, this is perhaps one of the least used marketing channels in our part of the world. Yet, building strong ties with your customers and cultivating a devoted following of clients can be accomplished quite effectively with email marketing. In this article, we’ll look at the top ten advantages of email marketing and why you should definitely consider using it.

But first, let’s briefly discuss what email marketing is all about. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. However, the phrase is typically used to describe more specific actions, such as sending out newsletters, advertisements, or sales alerts to current or prospective customers for the purposes of informing them about the latest offers, educating them about new developments, or simply encouraging them to buy a product or service.

Here are 10 reasons why you definitely should incorporate email marketing into your marketing strategy mix.

 

  1. Unprecedented Reach

Email is currently used by more than half of the world’s population (4.2 billion by the end of 2022, according to research by the Radicati Group). Email is an ideal marketing channel due to its widespread adoption. This fact holds true even here in Ghana and in many other parts of Africa. It’s a sure guarantee that everyone you meet and most people in your target audience most likely use email in today’s hyper-digital world.

The proliferation of smart phones and other electronic devices has fueled the use of email even more. When you hit “send” on an email, hundreds or even thousands of people immediately receive notification via an electronic device they are carrying in their pockets. You have an unrivaled advantage in speed and reach with email marketing.

Furthermore, email marketing provides you with a direct line of two-way communication with your target audience, unlike other marketing mediums like print ads. Yet, this is only the tip of the iceberg in terms of the huge benefits of adopting email marketing.

 

  1. Ideal for sending targeted, individualized messages.

In a perfect world, every potential customer should have a customized, distinct value proposition. In reality, though, this is super hard to achieve. As a matter of fact, modern marketing is quickly getting a bad reputation for being too impersonal. Email marketing, on the other hand, comes very close to being perfect.

To achieve targeted messaging, you can divide your email lists into groups based on the client traits you believe are important for your company. If you are a clothing brand, for instance, you can divide your clientele into groups based on the type, size, price, etc. of the clothes. That takes us nicely into the next related advantage.

 

  1. Very effective in building relationships and credibility.

We’ve already spoken about how email marketing adds a level of customization that other marketing channels don’t.

Relationship-building with your customers is greatly facilitated by personalization, or, to put it another way, by understanding your audience. You can actively contact prospects and clients via email to express your passion and interest in a course that they’re also passionate about. You can create lasting relationships by combining proactiveness with personalization.

With consistency, you can use email marketing to establish credibility. You can achieve this if you keep sending information your audience considers relevant and informative. With this credibility, you can truly leverage the solid relationship and use it to hammer home your marketing message.

 

 

  1. Very easy to scale

Scaling your email marketing activity is quite straightforward. As your subscription base grows, you scale.

The best thing about email marketing is that you can begin building an email list right away without implementing any complicated security procedures. Plans that scale as the list increases are offered by almost all email marketing software. This means you avoid paying unnecessary costs up front.

Email marketing also has the benefit of allowing you to scale your campaign and messaging from 10 individuals to 100,000 people without too much hustle.

  1. It is totally measurable

Numbers are the name of the game in modern marketing. You probably have a good understanding of all the numbers you need to work with to account for your spending, whether you’re a marketer or a business owner.

Accounting and measuring campaigns are made simple with email marketing. The majority of email marketing platforms give you access to vital statistics like email open rates, click rates, delivery reports, percentages of clicks, emails opened by location, emails opened by device/browser, and emails opened overall.

This information allows you to quickly assess the quality and effectiveness of your campaign. This makes it possible to deploy immediate remedial action if needed.

 

  1. Incredibly effective for customer acquisition

You can easily establish a strong rapport with your potential customers by creating an email marketing campaign that takes into account their wants and pain points.

You’ll undoubtedly attract new clients if you include call-to-action alternatives in your campaign.

Mckinsey conducted research in 2013 and discovered that email is a far more effective way to attract clients than well-known social media platforms such as Facebook and Twitter (McKinsey Internet iConsumer Survey 2012).

Although the data used only ended in 2013, the trend toward email has grown tremendously from 2010 on, according to the study. Email marketing is becoming more and more popular as a client acquisition channel due to its efficacy and directness.

 

  1. Can help boost sales

Email marketing allows you to stay in touch with your consumers and persuade them to make additional purchases from you. You can deliver communications that are pertinent to your customers’ interests via email marketing, which allows for very precise targeting.

Additionally, it is an economical approach to reaching a large audience. Given these advantages, it should come as no surprise that email marketing is one of the most widely employed marketing strategies in many parts of the world today.

 

  1. Helps boost online traffic

One of the best ways to increase website traffic and sales for your company is through email marketing.

You can keep your business top-of-mind and entice customers to visit your website or make a purchase by creating a list of subscribers and giving them regular updates about your goods or services.

You can also regularly update customers and prospects on any deals and offers, the details of which will usually be available on your website.

 

 

  1. It is significantly less expensive.

I’ve already made several references throughout this piece to how inexpensive email marketing is when compared to other types of advertising. However, because of the significance of this benefit, especially in view of the current economic crunch, it merits highlighting.

For less than a penny per message, you can communicate with a sizable audience of customers. Additionally, most email marketing services will cover you with their free plans if you have a tiny mailing list.

Email errors are simple to fix and don’t cost any extra money. Additionally, you are virtually foregoing any media acquisition charges. By eliminating the middleman and, in essence, starting your own media company, you can communicate directly and privately with your audience using your email lists.

 

  1. Allows you to control your own data and messaging.

To enhance the user experience, search engines and social media platforms frequently update their algorithms. Your social media presence and search results ranking may occasionally be impacted by these adjustments.

Imagine being buried in the debris if a significant algorithm update occurs. In this situation, having a sizable email list will be crucial. Your leads and clients would still be able to reach you directly, and you could update them on the most recent business news. You certainly will not be at the mercy of ever-changing social media algorithms.

Conclusion

I am hopeful that the above will convince you to include email marketing in your marketing strategy. Or at least give it serious consideration to assess if it’ll be a good fit for your products or services. Even though the benefits listed above can be immense for your business, it’s important to remember that your email marketing should have a clear strategy and implementation plan. Finally, you must be patient and wait for results to start showing. Don’t quit too quickly, good things, they say, take time.



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